But why? Perhaps these companies have been through a long time to become great and then they settled in their comfort zone while other components are still growing faster and faster. In general, ordinary people consider them as great companies, but guess what? They are not. Is being "good" enough? There are a lot of companies which have quite popular products: Coca-Cola, Intel or Walmart. One last step to endure a great company 1. Disciplined actions: a quantum leap for any company's growth 8. Don't forget to choose the right team first! 4. how to take the wise chance to jump from good to great, then sustained the result with a core ideology.how to build critical thinking and work with discipline.why it’s important to get the proper companions onboard.And because it didn't mention the majority ones that just stayed good and wanted to be great, Jim Collins decided to write this book as an answer. Lessons in a nutshell The inspiration for Jim to write Good to Great is a comment from his friend Bill Meehan about his last book Built to Last, which was all about the always-great companies. He has authored/co-authored six books that have sold in total more than 10 million copies worldwide. Collins received a BS in Mathematical Sciences at Stanford University and afterwards obtained his MBA from Stanford Graduate School of Business followed by 18 months as a consultant with McKinsey & Company. Who is the author? James C.Collins (1958) is an American author, consultant, and lecturer. anyone who wants to know more about how great companies made the cake. startup leaders want to build a proper company.leaders & entrepreneurs who want their business to become giant.Introduction Have you ever wondered why giant companies like Abbott and Gillette archived greatness while others don't? Is there a way for ordinary businesses – maybe your own company–which wasn’t born superior, to make the leap? Good to Great (2001) is a journey to explore the main reasons why this problem happens and also provide the key to building a great business.
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